Connecting People, Powering Possibilities

At Lyra Communications Group, we transform complex technology into seamless solutions, enabling businesses to thrive through innovation, reliability, and meaningful connections.

Who We Are

Lyra Communications Group is your trusted partner in navigating the ever-changing world of telecommunications and technology. Rooted in decades of expertise, we specialize in delivering tailored voice, data, and cloud solutions that empower businesses to connect, grow, and innovate. 

With a focus on reliability, simplicity, and customer success, we bridge the gap between cutting-edge technology and the unique needs of our clients. At Lyra, we don’t just provide services—we build lasting partnerships that power your possibilities.

Meet Our Team

Get to know the passionate and dedicated team behind Lyra Communication Group, working together to drive innovation and deliver exceptional results for our clients.

Adrian Adderley

CFO & Interim COO

A seasoned and well-rounded executive leader with expertise in financial strategy and operational effectiveness. Currently serving as the CFO & Interim COO at Telco Experts, with leadership experience across publicly traded companies, startups, and private equity. Industries include technology, financial services, healthcare, hospitality, and management consulting. Proven track record in driving financial performance, optimizing processes, and leading cross-functional teams to achieve organizational goals.

Outside of work, Adrian enjoys traveling to historical cities and experiencing different cultures. He’s an avid reader, particularly interested in history and leadership. In his free time, Adrian likes hiking and biking to stay active and maintain balance in his life. He values lifelong learning and believes in the importance of curiosity and growth.

Daniel Crabill

CEO

Daniel Crabill is a visionary leader in Business Development with expertise in high-profile industries. As a skilled manager with an entrepreneurial mindset, he focuses on process and policy implementation to drive efficiency and cost savings. A change agent, Daniel fosters collaboration, motivates teams, and excels at overseeing complex projects. He champions a culture of excellence through hard work, honesty, and integrity.

Outside of work, Daniel values family, faith, and personal growth. He enjoys spending time with his family and pets, leading the men’s ministry at his church, and mentoring Special Forces veterans through the Honor Foundation. Daniel is also an avid golfer, tennis player, and second-degree black belt in Philippine martial arts. He strives for punctuality and lives by the motto: “Being early is being on time”—unless he’s with his wife.

Shevi Genuth

Director of Internal Product Development

Shevi Genuth, a native New Yorker and CUNY Hunter College graduate, transitioned to the telecommunications industry in 2010. Starting as a project manager and help desk representative at Telco Experts/Lyra Comm, she has since played a key role in multiple departments, focusing primarily on managing the billing department. Now based in Florida, Shevi serves as Director of Internal Product Development, overseeing systems data and operational strategies.

Outside of work, Shevi enjoys crafting, sewing, and refinishing furniture. She’s passionate about organizing her life, using spreadsheets for everything from meal planning to travel itineraries. She dreams of taking her family on a cross-country RV adventure to create lasting memories.

Rocky Pourghoraishi

Director of Project Management

Rocky Pourghoraishi is the Director of Project Management at Lyra Communications Group, leading a team of project managers to deliver on-time, well-designed services. With over 16 years in the telecom industry, he has experience in everything from selling long-distance services to helping grow a successful telecom company as a VP, building vendor relationships, and meeting client expectations.

Outside of work, Rocky enjoys spending time with his dogs, Fat Fat and Drago, and has a passion for smoking meats, building Lego sets, and supporting the Texas Longhorns. He also loves to travel, having gotten engaged in Costa Rica and married in the Dominican Republic, with Iceland next on his bucket list.

Quincy McCord

Manager of Technology

With over 13 years in telecommunications and 9 years specializing in VoIP, Quincy McCord leads the development and management of technology solutions at Lyra Communications Group. He is passionate about creating scalable, reliable systems that drive efficiency and deliver exceptional results for clients. Quincy thrives on solving complex challenges and navigating the fast-evolving telecom landscape, focusing on optimizing systems to ensure seamless communication.

Outside of work, Quincy enjoys photography, cooking, calligraphy, and woodworking. He’s dedicated to supporting children with hair loss through donations to Wigs for Kids and loves exploring new places and tackling creative challenges. His hobbies and charitable work reflect his passion for creativity and making a positive impact.

Our Values: Guiding Every Connection

Our values are the foundation of everything we do. We believe in bold innovation, relentless curiosity, and taking ownership of every challenge. By embracing discomfort, we drive meaningful growth and inspire creativity. Collaboration is at the heart of our approach—we achieve more together, fostering partnerships built on trust, integrity, and a shared vision for success. These principles guide how we work, ensuring we deliver exceptional solutions that truly connect people to what matters most.

Be
Extraordinary

Take
Ownership

Be
Curious

Be
Uncomfortable

We Win
Together

Become a Partner: Elevate Your Business Together

Join forces with Lyra Communications Group and unlock new opportunities for growth and success. As a partner, you’ll gain access to our extensive industry expertise, vendor-agnostic solutions, and dedicated support team. 

We simplify the sales process, streamline solution implementation, and handle provider relationships so you can focus on your business. With flexible contracts, competitive commissions, and unmatched resources, our partnership program is designed to help you thrive in today’s dynamic technology landscape. Let’s build a successful future, together.

get in touch

Ready to Transform Your Communications?

Get in Touch with Our Experts Today!